How Flat Fee Real Estate Works in Dane County: A Step-by-Step Guide for Home Sellers

by Dre Alexander

If you’re thinking about selling your home in Madison, Middleton, Fitchburg, or anywhere in Dane County, you’ve probably heard about flat fee real estate services.

Instead of paying a 5–6% commission to a traditional agent, more sellers are discovering they can list their home on the MLS (Multiple Listing Service), gain full online exposure, and save thousands — all for one simple, flat rate.

But how does it actually work? Let’s walk through exactly how flat fee real estate works — from your first contact to closing the deal.

 

💡 Step 1: Choose the Flat Fee Plan That Fits Your Needs

At Alexander Real Estate, we offer three service levels so every seller can find the right fit:

  • Limited Flat Fee – Basic MLS listing for sellers comfortable managing showings and negotiations.

  • Pro Marketing – Includes professional photography, listing syndication, and agent guidance.

  • Elite Concierge – Full-service listing with premium marketing and personalized support.

Each plan gives you the flexibility to choose how much help you want, without overpaying for services you don’t need.

 

🏡 Step 2: We Prepare and List Your Home on the MLS

Once you select your plan, our team helps you:

  • Gather property details, photos, and descriptions

  • Price your home strategically using local Dane County market data

  • List your property on the MLS — the same system traditional agents use

That means your home automatically appears on Zillow, Realtor.com, Redfin, Trulia, and hundreds of real estate websites across the country.

You get the same exposure — just without the traditional 6% price tag.

 

📸 Step 3: Market Your Home Professionally

Even in a strong market, presentation matters.
With our Pro Marketing and Elite Concierge packages, we include:

  • High-quality professional photography

  • Custom marketing materials

  • Syndicated online listings

  • Coordination with a prefered title company

We make your home shine online — because first impressions drive faster sales.

 

💬 Step 4: Manage Inquiries and Showings

When buyers or agents show interest, you’ll receive the leads directly.
Depending on your plan, you can:

  • Handle communication yourself

  • Or have our agents manage showings and follow-ups on your behalf

Flat fee doesn’t mean “do-it-yourself” — it means control and support on your terms.

 

🧾 Step 5: Receive Offers and Negotiate

When offers come in, you can review them yourself or lean on our team for expert guidance.
If you select the Elite Concierge plan, we’ll:

  • Help evaluate each offer

  • Negotiate terms

  • Manage all paperwork through closing

You still save thousands, but gain peace of mind from having professionals handle the details.

 

🔑 Step 6: Close and Celebrate!

Once you accept an offer, we help coordinate the closing process, ensuring all documentation, inspections, and payments are handled smoothly.

At the end of the transaction, you walk away with:

  • Your home sold

  • No hidden fees

  • And thousands of dollars more in your pocket.

That’s the Alexander Real Estate flat fee difference.

 

✅ Why Dane County Sellers Love the Flat Fee Model

  • Keep more equity: Save an average of $10,000–$25,000 in commissions.

  • Full MLS exposure: Your home appears everywhere buyers look online.

  • Local expertise: Work with real, Madison-based agents who know your market.

  • Transparency: No surprises — you know exactly what you’re paying.

 

📍 Local Expertise You Can Trust

As a Madison-based real estate agency, Alexander Real Estate proudly serves homeowners in:
Madison, Middleton, Fitchburg, Verona, Sun Prairie, Cottage Grove, McFarland, DeForest, Waunakee, Windsor, and Brookfield.

Whether you’re selling your first home or your fifth, we’ll help you do it smarter, faster, and for less.

👉 Explore Our Flat Fee Packages
📞 Call or text 608-621-7188 for a free home valuation today.

Dre Alexander

"My job is to find and attract mastery-based agents to the office, protect the culture, and make sure everyone is happy! "

+1(608) 621-7188

dre@alexanderrealestatewi.com

555 Zor Shrine Pl #100, Madison, Wisconsin, 53719, USA

GET MORE INFORMATION

Name
Phone*
Message